LA 2024 #FollowtheSun

Branding & Visual Identity
Reintroducing LA to the World
The International Olympic Committee (IOC) doesn't know the new LA — a city poised on the edge of tomorrow. Inspired by LA’s innovation, creativity and optimism, we built a brand from scratch, including a logo, tagline, custom typeface and colors.
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Digital
More than just housing information, we built an interactive hub that featured every new chapter of LA2024 and the city of LA's larger story.

Film
LA 2024 Reel (Created by 72andSunny)

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Where Will You Be (Created by 72andSunny)

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Agency: 72andSunny
Advertiser: LA2024
Media: Logo, branding, print, brand 'swag,' hype videos/films, bid books, website, and mobile application
Role: Graphic design, art direction, interactive production, print production