Meet Your Shoes

We proudly introduced its debut campaign for San Francisco-based material innovation brand, Allbirds, with a pre-holiday focus on the brand's Wood Runners and Wool Runners shoes.

The comprehensive "Meet Your Shoes" campaign featured ads for both shoe styles, spanning digital video, cinema, streaming audio, social media, and out-of-home channels. Engaging 30 and 60-second spots highlighted the unique, natural materials used in crafting the shoes through subtle, surreal storytelling.

In the "Tree Meeting" ad, a woman embarks on an unexpected journey, ultimately arriving at a eucalyptus tree—the origin of her Allbirds shoes. We complemented these ads with an interactive experience at MeetYourShoes.net, inviting users to virtually "meet" their shoes without the travel costs.

This innovative campaign invites consumers to appreciate the sustainable and surprising qualities of Allbirds footwear, setting a new standard in the industry.

FILM:
:60 — Sheep Meeting (Created by Anomaly)

‍

:60 — Tree Meeting (Created by Anomaly)

‍

MEETYOURSHOES.NET
Introducing the Allbirds "Meet Your Shoes" experience: a delightful and informative campaign that connected customers with the origins of their newly purchased footwear. Wool Runner buyers were introduced to the sheep providing the merino wool, while Tree Runner owners met the eucalyptus tree that contributed its leaves to create their stylish shoes.

Designed with a randomized linear structure, the interactive experience posed questions to users without granting full control over the conversation's direction. The campaign's objective was to heighten consumer awareness of Allbirds' unique and eco-friendly approach to crafting high-quality, sustainable footwear.

Agency: Anomaly
Studio: Unreasonable Studios
Advertiser: Allbirds
Media: Digital and a variety of OOH
Role: Typography, production design, graphic design, ooh, print, design support, retouching, mechanicals

‍