The Curve Changes Everything!

The new Samsung Curved UHD TV is here. It's time to experience your family's favorite movies and TV shows like never before.

Don't just watch TV. Immerse yourself in it.

The ad features iconic scenes from movies like Back to the Future, Jurassic Park, Jaws, Field of Dreams and more—

with the characters appearing to marvel over the beauty of Samsung's Curved UHD TV.

The campaign also included print, digital and out-of-home components, including billboards in New York and

Los Angeles that show larger-than-life curved TVs.

Film:

(Created by 72andSunny)

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Agency: 72andSunny

Advertiser: Samsung

Media: TV, Multiple OOH with an actual curve, 60s spot

Role:  Retouching, mechanicals, typography, design support