This Is A Shred

Introducing Tillamook's Farmstyle Cut Shredded Cheese: a groundbreaking innovation that has redefined the cheese market. Crafted from our award-winning cheese, each shred is generously sized and boasts a vibrant, natural hue. Our mission was to elevate the shredded cheese experience and challenge consumers to rethink their expectations. By directly comparing our product to the competition, we invited consumers to appreciate the superiority of Tillamook's Farmstyle Cut Shredded Cheese in both taste and appearance.

FILM:

This Is A Shred: 30 (Created by 72andSunny)

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PRINT:

In our print advertisements, we extended the friendly competition by showcasing vivid comparisons, amplifying our message with a touch of humor. This approach not only reinforced our point in a memorable way but also brought an entertaining twist to the traditional print ad format.

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OOH:

In our out-of-home advertising campaign, we playfully emphasized the remarkable size and game-changing nature of our shreds, leaving our competitors in the dust. To further engage our audience, we incorporated clever, contextually relevant content tailored to specific locations, adding a dash of humor to capture attention and smiles.

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Agency: 72andSunny

Advertiser: Tillamook

Media: 120s spot, print, ooh

Role: Production design, interactive design, art direction, retouching